ClickTale offers Customer Experience Analytics and Web Analytics services. In February 2009, ClickTale claimed to have 20,000 users and its revenue was estimated at over $1.2M per annum. Clicktale has over 70,000 clients who are taking advantage of their web analytics services. Click Tale provides businesses with customer behavior on their website.

This company was founded with an idea of making the web a better place by revolutionizing web analytics and providing deep insights into customer behavior. For its innovative services ClickTale has got the position of Red Herring's Top 100 Most Promising Companies in Europe, Middle East and Africa in 2008. Along with this Click Tale was voted one of the 15 Hottest Internet Companies in 2008 by the California Israel Chamber of Commerce.

Click Tale works by measurement, collection, analysis and reporting of the data on web pages to achieve the goal of understanding and optimizing web usage. Web analysis is not only used as tool for measuring the traffic on website but most technically it can be used as a business research tool. Through this practice website owners can determine and improve the effectiveness of their website. This tool gives you the statistics of the traffic after any new advertisement on your web page and shows the interest of visitors on specific products or pages. Using these techniques website owners can produce landing page optimization (LPO) or conversion rate optimizing which display page content and look can make the webpage more attractive to target audiences.