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Twitter is arguably one of the best of all of the social media sites for businesses to use to gain exposure, visibility, and a following. You can use Twitter to promote brand awareness, increase hits to your website, directly market your products and/or services, and build relationships with your current clients and future clients. Twitter is extremely simple to use, and once you have set up your account, you can begin targeting the type of people that you think would be most interested in using your online store.
When you set up your account, you will choose a name for your Twitter account and fill out some personal information about yourself and/or your business. After adding a profile image or logo, the set up is complete. Then, you can start looking for followers.
The hash tags on Twitter have made it very simple to find people that are talking about things related to your industry. You can simply type in a search term, and you will instantly find tweets from people that are talking about that very thing. If you can find a good search term, you can begin finding people to follow instantly. The key is to follow people that you want to follow you back. There are automated software programs and integration tools that can assist you with this as well, so you won’t have to spend hours looking for new followers everyday.
Once you have your Twitter site up and running, you need to do more than just follow people. You need to tweet about relevant industry related news, quotes, promotions that you are offering, etc. By posting good tweets, you will encourage more people to follow you and to visit your website/check out your product line. The nice thing about Twitter is that you can easily link to your website at the top of your page, and you can also post links to your site as Tweets.
For example, if you post a new blog entry about a specific product that you are introducing, you can tweet about it to see if anyone is interested in learning more about it. You can offer special promotions to people that follow you on social networks, and you can even motivate people by tweeting inspiring or motivational quotes. If you manage an online store, Twitter can work to your advantage in many different ways.
Image Source: Kulo T